We are delighted to announce that our most recent Moobment campaign, launched for Men’s Health Week 2020 has generated some fantastic collaborations which will increase awareness of male breast cancer, provide information and support for men and ultimately raise awareness of the importance of continued research to improve therapies for all breast cancer patients.
We pride ourselves on our ability to connect with professionals and organisations to increase the value of what we can offer to people affected by breast cancer. The collaborative work we are planning is particularly exciting in enabling us to generate much needed resources for men with breast cancer.
Against Breast Cancer are working with Dr Kerry Quincey, a psychologist based at De Montfort University Leicester (DMU), whose research explores the psycho-emotional/psycho-social impact that breast cancer has on male patients. Dr Quincey has kindly agreed to offer her expert insights into the lived experiences of breast cancer in men to help ABC develop and distribute a male specific patient information leaflet designed to support men though diagnosis and treatment.
The charity’s first collaborative psychologist, Dr Quincey will provide valuable evidence-based guidance not only on information materials but on the charity’s broader communications surrounding male breast cancer. She will also be encouraging male staff and students at De Montfort University to check their chests.
Breast Cancer Awareness Month 2020 will see a bigger version of The Moobment campaign across social media and if circumstances allow, offline too, made possible by partnering with other breast cancer charities both in the UK and overseas.
The Male Breast Cancer Coalition (MBCC) is one of the partnering charities confirmed to date. Based in America, this global non-profit aims are to bring everyone together to educate the world about male breast cancer. They do this in various ways, including campaigning around the world and sharing stories of men with breast cancer. Founded by Bret Miller, a male breast cancer survivor himself, and Cheri Ambrose, the charity also provides support for men with breast cancer, and advocates on their behalf with pharmaceutical companies, researchers, and government officials.
We look forward to providing more information and updates on these collaborations as they arise.
You can join the Moobment by going to www.moobment.co.uk