This campaign has now ended. Thank you to everyone who took part and for raising
The World’s Most Precious Stone tells the story of the remarkable Danielle Callaghan who has turned a lock of her hair into a beautiful diamond. As you might have seen on tv, social media or here on our blog, the diamond carries a worldwide message of hope and helps raise essential funds for breast cancer research.
Our corporate partner Pink Ribbon Bingo got in touch with us after seeing the campaign and watching Danielle’s video. They came up with the wonderful idea of giving away a diamond necklace worth £500 as part of a bingo fundraiser event in honour of the ‘World’s Most Precious Stone’ campaign.
The entire team are in awe of Danielle. Her strength and determination to live are truly inspiring. She is a great example of why we support Against Breast Cancer in their fight against breast cancer.
Christine Foulds, Head of Marketing at Pink Ribbon Bingo.
Members of Pink Ribbon Bingo can already pre-buy tickets for the very special Diamond Necklace Fundraiser event in aid of Against Breast Cancer.
The event takes place on November 1st, at 8pm. You can find the Diamond Necklace room under the Royal Room tab!
Tickets are 10p each. Every player can get a maximum of 96 tickets. This means every player can raise a total of £9.60 for Against Breast Cancer and has a chance of winning:
- FH: Diamond Necklace worth £500
- 2Line: Amazon Gift Card worth £20
- 1Line: Amazon Gift Card worth £10
The full terms and conditions of the event can be found here. Please be aware that you have to be over 18 to play on Pink Ribbon Bingo.
Let’s help Danielle to make her diamond the most precious one!
This diamond hasn’t decorated any throne or been worn by queens. It’s not thousands of years old, but it still has an incredible story: My story, which is the story of millions of women with breast cancer.