The London Marathon, the largest one day fundraising event on the planet and one of the World Marathon Majors is back! With 100,000 runners taking part this year – it is set to be the biggest marathon ever staged anywhere in the world. 50,000 runners took on the streets of London, another 50,000 took part wherever they are in the world!
Entering and fundraising for an event of this scale can certainly seem daunting at first, combine raising enough sponsorship to hit your target, roll in a demanding training schedule and balance it all with the rest of the commitments in your life and you begin to get the idea!
Tom Lumley, age 25 from Cambridgeshire ran the 2021 London Marathon for Against Breast Cancer after tragically losing his Aunt to breast cancer. You may know Tom from his work as a musician in the band Tom Lumley and the Brave Liaison.
To raise the required amount of sponsorship to run in the London marathon Tom played to his strengths. He organised a Play it Pink football match, a charity raffle and a gig at his local. The funds soon began to roll in, raising over £260 through the football match, and an incredible £870 with the gig and raffle a few weeks later Tom surpassed his fundraising target with amazing speed. He even found the time to get prizes for the raffle donated by local shops restaurants and business’.
The charity gig for me was amazing because I didn’t put too much pressure on it or make it too serious and stressful. We all literally turned up, played some music, had a good boogie and raised money for a great charity!Tom
Toms top tips for face to face fundraising,
- Play to your strengths, everyone has strengths, whether it is music, sport, business, gaming if you have connections use them!
- Keep your communication clear. Keep your JustGiving page up to date with your progress and make sure you tell your supporters about your event as often as possible.
- Use the materials at your disposal. Talk to us about the merchandise you think you’ll need to help boost your fundraising or request it from your fundraising pack.
- Remember to keep the ‘fun’ in fundraising. Enjoy the challenge, enjoy the training, and enjoy the journey.
Well done to Tom and all of the Against Breast Cancer team who took part in this year’s London Marathon, wherever you might be in the world!
If you are interested in running the London Marathon for Against Breast Cancer, apply for one of our guaranteed charity places in the 2022 event here.