Throughout the month of October, shoppers at Swindon’s Brunel Centre are being treated to an exhibition called Bras at the Brunel – promoting breast cancer awareness month.
Raising funds for Against Breast Cancer’s pioneering research into new treatments and tools for earlier diagnosis, the campaign ‘Bra the Brunel’ was launched by long-time supporter of the charity Erika Roe who lost her own sister Jessie to the disease in 2011.
Among the displays is a giant crocheted bra measuring over 600cm wide. Made up of over individual 400 squares, the bra took the Swindon based group Stitch n Bitch 4 months to knit and they plan to auction it on ebay at the end of the month.
The focal point of the campaign are the collection of bras donated by a myriad of famous names who donated to our Bin Your Bra campaign, including Nicole Scherzinger, Sharon Osbourne, Honor Blackman, Twiggy and Barbara Windsor. The centrepiece, not actually a bra but a fur bikini, was worn by Swindon born Diana Dors at the Venice Film Festival in the 1950’s.
Jane Stewart from the Brunel Centre said “We are thrilled to have so many bras from famous people on display and we’re especially pleased to be able to display Diana Dors’ iconic fur bikini.”
Shoppers are being encouraged to bring along their old bras for recycling and to tape £1 into each cup. Within the Brunel Centre bra banks are located in Marks & Spencer’s Lingerie Department (first floor) House of Fraser Lingerie Department, Evans/Wallis on Canal Walk and Ann Summers on Regent Street. There will also be a Bra bin situated in the foyer of The Wyvern Theatre.
Erika Roe joins the ladies of Stitch n’ Bitch
The exhibition itself is free to enter and open between 11am to 3pm daily from 5 to 23 October.