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Dishmatic pink 'Wonder Wand'This October Dishmatic is proud to announce its support for Breast Cancer Awareness Month for the seventh year in a row. The creators of the original fillable handle will be going pink, to raise much-needed funds for the fight ‘Against Breast Cancer’.

During the month of October, Dismatic’s fillable handles will be transformed into a striking pink. The hot pink handles will be available on all Dishmatic fillable handles including I-Stand, Classic, Style and the brand-new Wonder Wand, which not only has its hot pink handle but also a brand-new pink Flexi-Fibre refill. You’ll spot the pink Dishmatic handle in all major retailers and the extra pink and special Wonder Wand in Morrisons.

The pink handles are not the only thing Dishmatic are doing to show their support. They’re also running a social media campaign throughout the month of October where they’ll be sharing information and resources to help educate and spread awareness around breast cancer, along with a donation of £10,000 to Against Breast Cancer.

This is the seventh year Dishmatic has supported the charity. The donation has previously helped support a vital biobank (a type of specialist storage freezer) for samples from a diet and lifestyle study. The study, which involved more than 3,000 women diagnosed with breast cancer, helped identify certain activities to help reduce the risk of developing secondary case diseases.

“We are glad to be supporting Breast Cancer Awareness Month for the seventh year,” said Laura Allen, Head of Marketing and Sales at Dishmatic. “We hope that by changing all our fillable handles to pink, and including our charity partner ‘Against Breast Cancer’ on the pack, we spark conversation and remind people of the importance of attending regular screenings to help with early detection.”

Kelly Gibson, Against Breast Cancer’s Head of Fundraising & Marcomms said “Our partnership with Dishmatic is growing every year, we appreciate their continued support and dedication to our research. Their social media teams always create great content to run alongside the campaign and their customers get fully on board. We hope this partnership will continue every year.”

Dishmatic encourages its customers to use the hashtag #DishmaticGoesPink when using their new pink cleaning tools, joining a collective effort to raise awareness and make a difference.

To learn more about Dishmatic’s activities to help raise awareness for Breast Cancer Awareness Month and their strikingly pink products, visit or follow them on social media: @Dishmatic.